You are not alone! Incontinence is a common issue.

• 1 in 5 adults over 60 suffers from daily incontinence.
  
• 1 in 3 women over 40 suffers from leaks mostly due to hormone fluctuations which weaken the pelvic floor muscles in postpartum and perimenopause.
• 1 in 4 men over 50 suffer from occasional bladder leaks due to prostate issues.

Current disposable bladder leak products are bulky, costly, and far from innovative. With the aging population steadily rising, these companies have settled into complacency, ignoring the urgent need for change. This stagnation has dire consequences—not just for the environment, where non-biodegradable waste chokes landfills, but also for the users who face the stigma and discomfort of disposables, constantly reminded of their issues.

Did you know that a staggering 40% of landfill waste comes from diapers? While many
assume this figure pertains to infant diapers, a shocking 90% actually comes from adult diapers and pads. That’s almost half of all waste, highlighting just how widespread this issue is and underscoring the urgent need for washable solutions.

Our mission is to revolutionize bladder leak underwear—creating a product that feels
fantastic, looks completely normal, and boasts the absorbency and protection that
disposables offer. We are dedicated to restoring dignity and boosting confidence,
empowering users to live life to the fullest without worry.

This journey has been enriched by insights from 9 "superusers" each with unique leaking challenges. Their invaluable feedback has driven us to refine and perfect our product. We’re excited to launch a solution we truly believe in!